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Consumer Campaign


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The new ACIPHEX consumer campaign is intended to educate patients about the "many faces" of acid reflux disease. The commercial features a cross-section of individuals who describe the symptoms of heartburn and other symptoms of acid reflux disease, specifically, regurgitation and belching, in language that should be familiar to patients. It encourages patients to speak to their healthcare professionals about their condition. It also discusses how treatment with ACIPHEX may help relieve symptoms of acid reflux disease and provides patients with a toll-free number to call for a free 14-day trial of ACIPHEX.

As a result of the new campaign, you may see an increase in the number of patients inquiring about ACIPHEX for the treatment of heartburn and other symptoms of acid reflux disease, specifically,
bad taste (regurgitation) and belching. Please use the resources available on www.aciphex360.com to help get adult patients with GERD started on ACIPHEX, if appropriate, and direct them to www.aciphex.com to learn more.